Employment lawyer marketing by claim type
A search for "wrongful termination lawyer" and a search for "unpaid overtime attorney" come from different people with different case values. Vincere builds separate campaigns and pages for each claim type your firm handles: discrimination, sexual harassment, retaliation, whistleblower claims, FMLA and disability accommodation, wage and hour, and severance negotiation. That lets budget flow to the cases that fit your fee model, whether contingency, hourly or hybrid.
Your free plan prices each claim type in your market, looks at LSA and map pack competition, and reviews which of your current cases came from which sources. We then recommend a channel mix and launch order with an expected cost per signed case. If a claim type is saturated with large advertisers in your metro, we will say so and point budget where your firm can compete.
Content that educates and screens at the same time
Workers often search questions before they search for a lawyer: whether they can be fired for complaining, whether a salaried employee gets overtime, how long they have to file a discrimination charge. Clear, careful answers to those questions build organic traffic and get cited by AI assistants. They also help prospects self-screen, so the people who call are more likely to have a claim your firm can pursue.
Content must be general information, not legal advice, and it should be accurate for your state. We write with state bar advertising rules in mind and route pages to your attorneys for review. The result is a library of pages that rank for employment questions, support paid campaigns with strong landing pages, and reduce the number of unproductive consultations your team sits through.
One partner, one set of numbers
Employment firms often have lead sources scattered across LSA, directory listings, a website, co-counsel referrals and occasional paid search. Vincere consolidates that into one plan. As your single marketing partner, we connect the right specialist teams for each channel and keep them working from one budget and one set of numbers. You have one point of contact, and we manage the coordination.
Your client dashboard shows spend by channel, calls, screened intakes, consultations and cost per signed case, live. For employment firms, a useful view is signed cases by claim type and source, which quickly shows whether wage claims, discrimination cases or severance matters are producing the best return. That makes budget decisions straightforward and grounded in cases, not clicks, and it shows where intake screening needs tightening.