DUI lawyer marketing timed to the arrest
A DUI case starts with a traffic stop, a breath or blood test, and paperwork the driver may not fully understand. By the next morning, they or a family member are searching ’DUI lawyer near me’ or ’what happens after first DUI’. Our DUI lawyer marketing makes sure your firm appears in the map pack, in Local Services Ads and in paid search at that moment, with messaging that speaks to the immediate worries: the license, the job, the court date and the cost.
We tie ad schedules and bids to when arrests actually happen in your market, which usually means heavier coverage overnight and on weekends. That only works if someone answers. We plan campaigns around your intake coverage, whether that is an in-house team, an answering service trained on DUI screening, or an attorney on call. Your client dashboard shows calls by hour and day, so you can see when retainers come in and adjust spend.
Content that answers license and penalty questions
People arrested for DUI or DWI have urgent, specific questions. How long do I have to save my license? Will I lose my CDL? What are the penalties for a first offense or an aggravated DUI in this state? Can breath test results be challenged? We build pages that answer these questions accurately for your jurisdiction, reviewed by your attorneys, and organized so both search engines and AI assistants can pull clear answers from them.
County and court pages also perform well for DUI practices. A person arrested in a specific county often searches for a lawyer who knows that courthouse. Pages that describe local procedures, ignition interlock requirements and diversion or first offender programs where available show real local knowledge. We avoid any claim that implies a guaranteed dismissal or reduced charge, and we write with ABA Model Rule 7.1 and your state bar’s advertising rules in mind.
Winning on reviews, speed and fee clarity
DUI prospects often call three or four firms within an hour. The winning firm usually has strong reviews, answers live, and explains its fee and process clearly on the first call. We help you build a steady review program that respects client confidentiality, set up call tracking and missed call alerts, and write intake scripts that cover the arrest details, license deadline and next court date before discussing fees and retainer options.
Our free plan starts with your average fee, close rate and how many new DUI cases your firm can handle each month. We then price your local market, including cost per click for DUI and DWI terms, LSA competition and map pack strength, and estimate cost per retained case by channel. For many DUI firms, the right launch order is intake fixes, LSA and the map pack, then search ads, then deeper SEO content.